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ADIDAS x ZALANDO
61 × 46 x 41 cm
Mumok, Wien
© 2019 Artists Rights Society (ARS),
New York Photo © mumok Museum,
Stiftung Ludwig Wien
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The 2 part project draws inspiration from the Japanese women’s wrestling league Sukeban.
With the campaign, the objective was to establish a narrative which carries a red thread with the event while being able to stand alone as a piece. Placing the Adidas low-profile range in the spotlight and taking inspiration from Sukebans statement-making styling.