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?controls=0 ZALANDO: ESCAPISM
61 × 46 x 41 cm
Mumok, Wien
© 2019 Artists Rights Society (ARS),
New York Photo © mumok Museum,
Stiftung Ludwig Wien
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Lead Creative
Art Director
Art Director
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ABOUT...
To connect Zalando Street with more culturally relevant audiences, we constructed a series of concepts tapping into a range of Europe-based communities.
The escapism concept communicated through a series of short-form episodes took a group of outdoor connoisseurs from all over Europe to Slovenia where they told us what draws them to nature, how the outdoors unites people as well as their top styling tips.