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NBA ALL-STAR
61 × 46 x 41 cm
Mumok, Wien
© 2019 Artists Rights Society (ARS),
New York Photo © mumok Museum,
Stiftung Ludwig Wien
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The concept transformed a characteristic heritage venue into a one-of-a-kind viewing experience: NBA Ball Room. The event blended live game screenings of the All-Star Game, live music, branded installations and customisation workshops.