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NBA EUROPE
61 × 46 x 41 cm
Mumok, Wien
© 2019 Artists Rights Society (ARS),
New York Photo © mumok Museum,
Stiftung Ludwig Wien
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ROLE...
Lead Creative
Art Director
Interviewer
Content Creator
ABOUT...
This January the NBA brough Orlando Magic and Memphis Grizzlies to Europe. My task was to capture and ideate content with the athletes and celebrity guests to bring the NBA energy to a new fashion and lifestyle audience.
This was done through:
- Bespoke basketball content, such as “Around the world”
- Playful content like “What’s on your feed”
- Interviewing guests courtside and on the red carpet