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PUMA: MOSTRO
61 × 46 x 41 cm
Mumok, Wien
© 2019 Artists Rights Society (ARS),
New York Photo © mumok Museum,
Stiftung Ludwig Wien
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ROLE...
Lead Creative
Art Director
ABOUT...
The task was to explore the styling capabilities of one of Puma’s leading silhouettes, Mostro.
The response, tapping into individual styles and evolutions through a scale mechanic designed to inspire those who like to keep it safe and those who ache to break the mould.